News on the Street

Pokémon Go

Pokémaster Marketing: Our Top 5

July 26, 2016

Gotta catch ’em all. A phrase you’ve probably heard far too often over the past week. And unless you live under a rock, you probably know that this is in reference to Pokémon Go, an augmented reality (AR) app/game that has taken the world by storm. In fact, it was the most downloaded app in Apple…

Logo v branding

Logo vs. Brand

May 16, 2016

A few months ago, we proudly launched our new website. If you haven’t taken a look yet, you really should – but after this post of course. Along with our new site, we also updated the entire Pearl Street brand which you may have seen us refer to as Pearl Street 3.0. This was a…

Reflecting on Ignite, Empower, Innovate

April 18, 2016

Pearl Street Communications were lucky to be able to attend Innovation Guelph’s Ignite, Empower, Innovate Conference – a wonderful two-day event that celebrated and supported women in the Guelph and Wellington communities.

Welcome to Pearl Street 3.0 How can we help you?

February 17, 2016

Welcome to Pearl Street 3.0. It is good to see you (again). Why 3.0? After nearly seven years of serving the needs of our clients, Pearl Street and our work has most definitely evolved. PS 1.0 was new, brash and ready to change the renewable energy sector. During PS 2.0 we lost the training wheels…

These Seniors Will Inspire You to Volunteer

February 25, 2014

Now that the Olympics are over, it’s time to get out there and make a change. But don’t just take it from us. Let me explain. The best days on a job is when you come home feeling inspired, refreshed and with a new perspective on life. Not every day can be like this so…

KISSing Tips From Pearl Street (Keep it Super Simple)

February 14, 2014

by Eric Balnar KISSing Tips From Pearl Street Writing: how to keep Keep it Super Simple (KISS) It happens all the time. There you are, with a brilliant idea in your head, and you want to formalize your thoughts on paper. It all seems good in your head…then you actually read what you just put…

Community is the Answer

November 2, 2011

As we have mentioned many times before: community is the answer to successful renewable energy projects! In order for energy projects to succeed (or in some case survive) community needs to be involved and informed throughout the entire development process. This article is a great example of how strong community engagement equals project success. What…

Why the Opposition?

October 28, 2011

This article has some great points about the opposition of wind energy. It explains how we often talk about what needs to be done to save the planet, yet when we are offered a viable solution, such as wind turbines, many are against it. Why does this happen?  Physical proximity. It has been shown time…

We Win! Or Did We…?

October 12, 2011

While John Laforet, President of Wind Concerns Ontario (WCO), has announced he will be stepping down from his position, he made it clear that the organization will continue to have a large impact on the wind energy sector. WCO has claimed victory in last week’s election, with Laforet stating “Our activism has blocked the approval…