Call of Duty Infinite Warfare vs. Battlefield 1-the importance of listening to your audience

November 25, 2016

At Pearl Street, we’re all firm believers that listening to your audience is the foundation in creating a good, marketable product.

A perfect example of “what not to do” is how Activision dropped the ball on listening with the recent new release of the Call of Duty: Infinite Warfare (CoD: IW) on November 4 and how EA/DICE ensured a solid win with Battlefield 1 which was released on October 21.

Activision engaged its audience of gamers to ask, “What do you want to see in a new first-person shooter (FPS) game?” The response was resounding: We want a “boots-on-the-ground war game.”

Activision, to players’ dismay, produced a futuristic, space-themed war game with CoD: IW. EA/DICE staff caught onto the resounding feedback from the gamer audience and produced Battlefield 1 (BF: 1) a traditional war game set during World War 1.

Gamers have been angry since the initial trailers for both CoD: IW and BF:1 were released back in May and continue to express their negative opinions on social media channels.

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This example makes it clear to see how important it is to listen to your audience and kill it at creating a product that meets their needs and expectations. When you choose to disregard your audiences’ requirements you end up alienating a large population of your fan base and can ultimately negatively affect your overall brand. Bottom line is – listen up, and deliver what your audience needs.

Written by: Brittany Kelly

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