Marketing

A Day on the Street

November 2, 2016

Today, I got to spend time at Pearl Street Inc. I thought it would be a great opportunity to explore the world of marketing and see if this is a job that I might be interested in. It was a super fun day and taught me about the aspects of marketing.My biggest project, though, was…

Book Club: Discussing Lean In – Chapters 4 and 5

October 18, 2016

Looking at Chapters Four & Five We’re at the half-way point of Lean In. And honestly, we do not want this book to end. We are learning more and more about ourselves the importance of leaning in. What about you? Do you agree with our thoughts on chapters four and five? Take a look and let…

Book Club: Discussing Lean In – Chapters 2 and 3

September 20, 2016

Looking at Chapters Two & Three We’re just three chapters in and we absolutely love Lean In. We could have easily spent hours and hours chatting through these chapters and relating them to our own experiences. But for now, we’ll have to settle for a putting a few thoughts into this post! So take a look…

Instagram Stories are Here

August 9, 2016

And They’re Good for your Brand. If imitation is the sincerest form of flattery, then Snapchat must be feeling pretty good right now. Especially since Instagram’s latest update is strikingly familiar to Snapchat’s signature feature. In a blog post introducing the new feature, Instagram said Stories offer a solution to the users who want to…

Pokémaster Marketing: Our Top 5

July 26, 2016

Gotta catch ’em all. A phrase you’ve probably heard far too often over the past week. And unless you live under a rock, you probably know that this is in reference to Pokémon Go, an augmented reality (AR) app/game that has taken the world by storm. In fact, it was the most downloaded app in Apple…

Logo vs. Brand

May 16, 2016

A few months ago, we proudly launched our new website. If you haven’t taken a look yet, you really should – but after this post of course. Along with our new site, we also updated the entire Pearl Street brand which you may have seen us refer to as Pearl Street 3.0. This was a…

Welcome to Pearl Street 3.0 How can we help you?

February 17, 2016

Welcome to Pearl Street 3.0. It is good to see you (again). Why 3.0? After nearly seven years of serving the needs of our clients, Pearl Street and our work has most definitely evolved. PS 1.0 was new, brash and ready to change the renewable energy sector. During PS 2.0 we lost the training wheels…