Instagram Stories are Here

August 9, 2016

And They’re Good for your Brand.

If imitation is the sincerest form of flattery, then Snapchat must be feeling pretty good right now. Especially since Instagram’s latest update is strikingly familiar to Snapchat’s signature feature.

That’s right, early last week Instagram released its newest update: Instagram Stories. In almost the exact same format Snapchat used to make its mark on the social media world, Instagram Stories allows users to post images and videos in a slide-show-esk format that disappear after 24hrs. In fact, you can even add fun doodles and emojis to your Instagram story, just like you can on Snapchat.
Instagram Stories

In a blog post introducing the new feature, Instagram said Stories offer a solution to the users who want to share moments from their day but worry about over posting and bombarding follower’s news feeds. Stories disappear after 24 hours and don’t appear on your profile grid, or feed.

Instagram vs Snapchat
While Instagram has received some flak for copying Snapchat, many users, especially companies, are praising Instagram for the update. And we couldn’t agree more, especially when it comes to building your online brand.

Not only does Instagram have more daily users than Snapchat (300 million vs 150 million), but now Instagram Stories allow users to share updates or moments that might not otherwise align with the brand persona built on their profile. Think about a company or an influential user you follow on Instagram. For the most part, their posts are fairly consistent, whether that means colour scheme, filters or the type of content. When scanning their profile grid, most of the images will be similar and create a uniform look and feel. Since Stories only appear for 24 hours, this becomes the perfect avenue to share a different kind of post without going off the overall brand.

So what do you think of Instagram Stories? Will it flop or flourish? Share your thoughts in the comments section. And follow us on our new corporate Instagram account: @pearlstreetinc  We are excited to share posts AND stories with you!

Written by: Kelsey Walker

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