Branding and promoting the rebirth of one of Guelph's most iconic buildings.
Photos by the very talented Dean Palmer
Working closely with the new building owners, Pearl Street designed a simple yet powerful logo that honoured the buildings past and spoke to its future as part of a revitalized downtown. A building this grand didn’t need colour in its logo: just a powerful image that works well on its own and as part of the new website that helped launch a crowdfunded campaign to support the repair of the building facade. Pearl Street also designed the website, crafted the project messaging and supported a successful media launch.
See the site for yourself (and support the Top Off The Petrie campaign!) at www.petriebuilding.ca
The Petrie Building team has a branding package and engaging web presence to support their “Top Off The Petrie” fundraising campaign. See for yourself at www.petriebuilding.ca