A bold and cheeky engagement plan from the team at Saint Elizabeth Healthcare to talk about the future of hospice care in local communities. Would you talk with a hospice if you weren't dying? Tell us at www.itwontkillyoutotalkwithus.ca

Photos by the talented Dean Palmer

Pearl Street designed a cheeky, and in-your-face marketing campaign to drive traffic to a short survey to gather local input about hospice care. Using bold creative not seen in the hospice sector before, the campaign is customizable for different communities. See some of the creative here, or visit www.itwontkillyoutotalkwithus.ca

This campaign has helped Saint Elizabeth gather rich and quantifiable community data and allowed local hospices to re engage their communities. See some of the results at www.itwontkillyoutotalkwithus.ca