Hello. It’s nice to meet you.

Pearl Street is a full service marketing and communications company that is passionate about working with organizations that care.

Kick-Ass Marketing

You don’t increase top line revenue, change community perceptions or rethink service delivery without having the courage to know and tell your story. Pearl Street will help you refine, package and tell your story in a way that reflects your values and shows the benefit you bring the world. Embrace your inner cheerleader. We will give you all the tools you need to get the crowd roaring.

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Strategic Planning & Execution

The only marketing we want to get behind comes from a place of genuineness. Consumers, funders and communities can tell when marketing is a one-way sales agenda instead of a real effort to build relationships. If you care about your products, services, change agenda or development and want to make genuine connections with your audiences, we need to talk.

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Training & Facilitation

Great creative demands asking the right questions of the right people and being ready to listen (and act on) their answers. We have years of experience and lots of fun tricks to help you find just the right language on the why and to whom you want to communicate. With that direction, we can put our creative wonder powers to work and build plans, tools and measurements that will give your how, when and what purpose and accuracy.

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Our Work

Two simple yet powerful tools drive our marketing magic: listening to and working with clients throughout the creative process.

South West Transformation

Building Websites for the Long-term | The 16 community legal clinics that make up the South West Transformation Project (SWTP) needed a website to reach staff, board members and funders…



The Power of Templates | The rewriting of RLB’s business development proposal involved merging a lot of ideas, content and needs into a single document. Pearl Street guided this process…


Karen Farbridge

Growing a Sphere of Influence | When former Guelph mayor, Karen Farbridge, was ready to start her new business focused on community building, energy planning and community engagement, she turned…


Internal Audit Team

Building Internal Pride & External Recognition | The professionals at the Internal Audit Team work across the province to support school boards through best practice auditing. Their unique work and…


Dairy at Guelph | The Ontario Veterinary College

Building Pride in a New Name | The University of Guelph has a lot of smart people across campus thinking about all aspects of the dairy industry. Working with the…


County of Wellington

Communicating with Stakeholders | The County of Wellington knew they needed a hand connecting with their community about new and somewhat complicated source water regulations. They turned to Pearl Street…


Halton Hills Hydro

Helping Leaders Grow | The senior leadership at HHH wanted to move beyond team-building exercises and start building a personalized professional development plan for each member of their management team. Pearl…


Volunteer Centre of Guelph/Wellington

Planning for a Great Website | When the Volunteer Centre was ready to update their website, they turned to Pearl Street to help plan, manage and execute the entire process.…


Children’s Foundation of Guelph and Wellington

Supporting Teams to do Better | Moving an accomplished organization to new levels of success isn’t a one-time conversation. Pearl Street has worked with the board and staff of CFGW…


Guelph Works

Getting Great Work Out the Door | The team from Guelph Works had ambitious plans and tight timelines to get their innovative job-matching project up and running. Pearl Street was…


The Rhyze Project

Listening to Stakeholders | For obvious reasons, the Women's Economic Advancement Project (WEAP) was ready for a name change and asked Pearl Street to lead their renaming process. Pearl Street…


Wellington Catholic District School Board

The Power of Print & Web Working Together | After updating the Wellington Catholic District School Board (WCDSB) logo with colours and fonts to reflect the 21st century organization they…

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Our Values

Our DNA has three strands: boldness, passion and clarity.


Embracing boldness allows us to move needles, engage minds and change hearts. We tackle issues straight on and speak courageously with focused language to tell your great story.


When you work on what matters, great marketing and communications follow. Our clients care deeply about the work they do – and so do we! Amazing things happen when those worlds collide.


Getting straight to the point in clear, concise and meaningful language is the essence of great communications. We continually ask questions, suggest new ideas and challenge current thinking so we can help you achieve your goals…better and faster.

Let's Chat

We love to listen (and talk). Your place, our place or somewhere in-between, the coffee is on us.

Visit Us

Our doors are open from 8:30 am – 4:30 pm most business days. Drop by anytime! If you are lucky, you might catch us on one of our panini lunch days! We love a good sandwich.

20 York St W
Elora ON N0B 1S0


Let’s Connect Online

Unlike the office, our virtual sites never shut down. Find us online to keep up with what we are doing in the office, for our clients and in our community.

Our Newsletter

Our quarterly newsletter is both fun and educational: promise! Sign up today and we will share marketing, communications and training tips as well as some of the great things our clients are doing.

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About Pearl Street

The Pearl Street name captures two things we are passionate about: community and innovation.

Our namesake is an actual road in Manhattan, New York. It was the site of the world’s first central power plant, Pearl Street Station. Opened in 1882 by Edison Electric Illuminating Company (and run by Thomas himself!), it served a small geographic community. Electric lights at the time were rare and the station was the first opportunity for the community to literally power itself. You can read more about the Pearl Street Station here and how it started the North American utility industry.

Our Mission, Vision & Values

Our Vision

A world that demands and is strengthened by meaningful marketing and communications.

Our Mission

We passionately tell the stories of engaged organizations through kick-ass marketing and communications.

Our Values

Boldness | Passion | Clarity

Making Great Creative

Our kick-ass work comes from our commitment to:

  • Listen to the needs of our clients and to the needs of their stakeholders
  • Practice servant leadership in all that we do
  • Build long-term relationships and strong customer service
  • Respect for people and process
  • Use creativity and thoughtful design
  • Work collaboratively with our clients and suppliers

We Pay A Living Wage

At Pearl Street, team is everything. We know that a happy and empowered team is core to both our success and our clients.

Pearl Street is proud to be recognized as a Living Wage Champion by the Guelph & Wellington Task Force for Poverty Elimination. As a Living Wage Employer, we recognize that paying a living wage is an important investment in our staff and the long-term prosperity of our local economy.