Change-making marketing at Pearl Street is focused on one thing: your audience. If you need to promote your business, engage your community or help a big, hairy and audacious idea take flight, team Pearl Street has the skills, experience and boldness to help shape your story and send it into the world. Along the way, you can count on our creativity, focus and kick-ass marketing skills to make and measure, the change you want.
EDSEMBLI
The need
A new brand and story to reconnect with education administrators across Canada.
The solution
A progressive name, a modern corporate logo and a suite of product branding tools that install confidence and excitement.
The impact
A marketing platform executed on paper and on the screen that is ready to grow with future product rollouts.
Inn Power
The need
Updating local community and ratepayers about complex changes to their hydro rates.
The solution
Designing a hyper-local marketing plan grounded in facts, plain language, and simple design. Using smart print and social, the conversation grew to be more balanced and focused on benefits.
The impact
Informed and appreciative customers, an increase in positive social media engagement and client-care staff ready to answer the hard questions.
Executive Director Peer Group (EDPG) Of Guelph Wellington
THE NEED
A snappy and ready to execute marketing cam- paign to catch the attention (and time) of busy executive directors.
THE IMPACT
A successfully branded event with near record attendance.
THE SOLUTION
A suite of online and print tools with powerful imagery, engaging messaging and a clear call to action.
